Expertise & Publications

Rob Peacock is a Certified Fund Raising Executive with 30 years of fundraising experience.

For the past 14 years, Rob has served as CEO of Peacock Philanthropic Counsel Inc., providing strategic counsel to more than 80 charities in Canada. Previously, Rob fulfilled a number of senior development and leadership roles at Habitat for Humanity Canada, Junior Achievement of Canada Foundation, PC Canada Fund, Mt. Sinai Hospital Foundation, the University of Toronto, and Ryerson University.

Rob is Past Chair of the Association of Fundraising Professionals in Canada, and served on the Provincial Board of the Ontario Trillium Foundation.

Rob holds a Masters degree in Philanthropy and is a faculty member for the Masters in Philanthropy and Nonprofit Leadership at Carleton University, Canada’s first Masters program in Philanthropy, where he also sits on the Advisory Committee.

Rob was recently a visitor in residence of the Institute for Corporate Directors Not-For-Profit Governance Essentials Program at the Rotman School of Management.


He has authored two books:

A Resource for
Volunteer Boards


Face Time:



As Canada Goes to Pot… Are You Ready For It?

With cannabis being legalized in Canada on October 17th there are repercussions for everyone including the charitable sector in accepting marijuana money. Securing diverse revenue […]

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Conducting Effective Board Meetings

Board meetings play an important role in the running of any nonprofit. The challenge, however, is to keep your board meetings productive, and your board […]

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Common Myths And Facts About The Grantwriting Process

Like other methods of fundraising, grantwriting success is built on the foundation of direct and indirect relationships with prospective donors. As with major gifts or […]

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The Story Behind Your Next Major Gift

According to Robert Peacock, “major gift fundraising is the high-octane fuel that accelerates the non-profit engine towards fulfillment of its goals.” Furthermore, Peacock argues that […]

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Why You Aren’t Being Hired

Securing the exact job that you want is challenging. You need to be able to prove your value in minutes, often – seconds. In a […]

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Rob Peacock, MA, CFRE